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📖
RTB & Ad Exchange Handbook
Complete Edition · 4 Parts
‹
P1
Foundations
P2
Technology
P3
Structure
P4
Finance
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Part 1
Foundations
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1
Foundations
RTB history, ecosystem, pricing & client journey
✓
2
Technology & Operations
OpenRTB protocol, trust systems & infrastructure
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3
Legal Structure & Compliance
Corporate setup, contracts, privacy & UAE vs USA
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4
Finance & Cashflow
Revenue recognition, AR/AP, working capital & exit
✓